Development Strategy

Chuong Duong Beverages

Chuong Duong know as “The King” of soft drink in Viet Nam. 

As one of the five biggest beverage brands in Vietnam, Chuong Duong has affirmed its position and prestige in its development strategy, namely:

  • Develop overall development strategy to 2020, vision to 2025.
  • Maintaining the leading position of Sarxi soft drinks. Diversify nutritional value products to meet consumer tastes.
  • Building corporate culture and code of conduct.
  • Restructuring the company, improving competitiveness, striving to fulfill the planned targets.