Brand Stories

Chuong Duong Beverages

History Foundation

CTCP Chuong Duong Beverage was formerly the Usine Belgique factory of B.G.I Group (France). This is the largest beverage factory in the South before 1975. In mid-1977, BGI Group officially transferred ownership and handed over the whole factory to the state with the name of Freshwater Plant. Chuong Duong.

In 2004, Chuong Duong officially moved to operate as a joint stock company and listed on HOSE two years later.

Vision

Development of Chuong Duong brand has become one of the top 5 beverage brands in Vietnam with the criteria of popularity of products and consumers’ favorite level.

Strategy

  • Maintaining the leading position of Sarxi soft drinks. Diversify nutritional value products to meet consumer tastes.
  • Building corporate culture and code of conduct.
  • Restructuring the company, improving competitiveness, striving to fulfill the planned targets.

Target

  • Develop overall development strategy to 2020, vision to 2025.
  • Restructuring the company, improving competitiveness, striving to fulfill the planned targets.
  • Investment in machinery and equipment to maintain existing factory production. Started construction of a modern factory of 50 million liters / year in phase 1.
  • Invest in building a sales team, consolidating and developing distribution systems, increasing product coverage.
  • Investing in the market, improving packaging design, increasing brand awareness, repositioning the brand name of Xa Xuong Chuong Duong.
  • Maintaining the leading position of Sazi soft drinks.
  • Diversify nutritional value products to meet consumer tastes.
  • Building corporate culture and code of conduct.

Achievement

TOP 100

Prize

Sao Vàng Đất Việt 2015

Giải thưởng Sao Vàng Đất Việt

“Viet Nam high quality goods”

18 years

From 1997 to 2014.

hang viet nam chat luong cao 2014

One of 

The Lead

Five brand soft drink in Viet Nam

Thuong Hieu do uong dan dau viet nam

Business

The strength of Chuong Duong is the beverage with gas, in which the most stable consumption is the Soda beverage.

In the new business strategy, Chuong Duong will promote the development of non-gas products and nutritional products suitable for the domestic and regional markets.