Brand Stories
Chuong Duong Beverages
History Foundation
Chuong Duong Beverages Joint Stock Company was formerly the Usine Belgique factory of B.G.I Group (France). This is the largest beverage factory in the South before 1975. In mid-1977, BGI Group officially transferred ownership and handed over the whole factory to the state with the name of Freshwater Plant. Chuong Duong.
In 2004, Chuong Duong officially moved to operate as a joint stock company and listed on HOSE two years later.
Vision
Developing Chuong Duong brand to become one of the top 5 beverage brands in Vietnam with the criteria of popularity of products and consumers’ favorite level. With that vision, in recent years, Chuong Duong never stop from striving to develop new product to meet consumer taste and remaining products’ quality that build up Chuong Duong brand through many years.
Strategy
- Maintaining the leading position of Sa Xi soft drinks. Diversify healthy products to meet consumer tastes.
- Building corporate culture and code of conduct.
- Restructuring the company, improving competitiveness, striving to fulfill the planned targets.
Target
- Developing overall development strategy to 2020, vision to 2025.
- Restructuring the company, improving competitiveness, striving to fulfill the planned targets.
- Investing in machinery and equipment to maintain existing factory production. Started construction of a modern factory of 50 million liters / year in phase 1.
- Invest in building a sales team, consolidating and developing distribution systems, increasing product coverage.
- Investing in the market, improving packaging design, increasing brand awareness, repositioning the brand name of Sa Xi Chuong Duong.
- Maintaining the leading position of Sa Xi soft drinks.
- Diversifying healthy products to meet consumer tastes.
- Building corporate culture and code of conduct.
Achievement
TOP 100
Prize
Sao Vàng Đất Việt 2015
“Viet Nam high quality goods”
18 years
From 1997 to 2014.
One of
The Lead
Five brand soft drink in Viet Nam
Business
The strength of Chuong Duong is the carbonated soft drinks, in which the most stable consumption is Sa Xi soft drink.
In the new business strategy, Chuong Duong will promote the development of non-carbonated products and nutritional products suitable for the domestic and regional markets.